#109 Sales & Pepper | Sales Enablement Unlocked

️ Sales & Pepper with Ambre from Scaling Edge


Sales Enablement Unlocked – Why Playbooks Don’t Create Change





In this episode, Dominic Klingberg talks with Ambre Jeanneau,
Founder of Scaling Edge and former Enablement Leader at Uberall
and Parloa, about what real Sales Enablement looks like.





Ambre breaks down why so many Enablement functions fail — and how
to turn Enablement into a true revenue execution system that
drives adoption, not just documentation.





In this episode:


• Why Enablement isn’t training – it’s change management


• When to start building Enablement (and when it’s too late)


• How to drive adoption instead of creating more PowerPoint
slides


• The biggest mistakes companies make when scaling GTM teams


• How AI will shape the next generation of Revenue Enablement





Hot Takes:


• “Enablement doesn’t create success – it scales it.”


• “Stop building perfect playbooks that no one uses.”


• “If your reps don’t help build it, they won’t use it.”





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Ambre’s LinkedIn


Dom’s LinkedIn





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Transparency Notice / Ad Disclosure:


This episode contains paid partnerships.


Our partners Kickscale and HubSpot support the Sales & Pepper
podcast.


We speak freely and independently – partner mentions are part of
the collaboration.