#86 How (and why) Mark Wheeler overhauled Storyblok’s whole GTM

In this episode, Storyblok's CMO and thought leader Marc Wheeler
shares how he unlocked the U.S. market with specific GTM
playbooks and explains the critical importance of localized
messaging when expanding a B2B SaaS company internationally.
Additionally, he provides concrete insights on how his team
leverages AI-powered models to analyze, evaluate, and engage
potential B2B buyers with highly relevant messages. Tune in now!