Jesper Knudsen – About owning online identity, buying domains, scaling globally & bad investments | Alan Frei Podcast #126

What does it take to build a global company that helps others
protect their digital identity? Jesper Knudsen, Global Managing
Partner at Abion (formerly BRANDIT), shares his journey from
sales roles in the early 2000s to founding a leading European
digital brand and IP management firm. In this episode, Jesper
discusses the importance of owning your online identity, the
challenges of scaling a business globally, and the lessons he's
learned from bad investments and domain acquisitions. An
insightful conversation for entrepreneurs, investors, and anyone
interested in the intersection of technology, branding, and
global business expansion. Want more tips, tricks, and success
stories?


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