Cradle to Cradle NGO - From Product to Performance

Every Product-as-a-Service needs a product in the first place. A
well-designed product supports the success of the subscription
proposition. The Cradle to Cradle school of thought paved the way
for circular thinking in product design. Products should be
designed so that their materials and components can be repaired,
repurposed, or recycled indefinitely. In this episode, Nora Sophie
Griefahn, Co-Founder and Executive Director of the Cradle to Cradle
NGO connects circular product design with Product-as-a-Service.
This episode is the ninth in the series PaaS Decoded, 16
conversations about the fine details of product-as-a-service.