Define your Ideal Customer Avatar - Who you want to sell to

Creating an ICA is really important for your overall marketing
success. Your ICA is your Ideal Customer Avatar and the more
specific you can be in creating her, the more refined your
messaging will be. This is really about gaining clarity in the
WHO you want to sell to.


So in todays episode, I want to share with you, what questions
you have to ask yourself, to create your own ICA.





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