OMT #85 mit Philipp Mainka - SEA @ Sixt – From internationalization to personalization

Sixt is an international company and therefore always faced with
different challenges to fulfil the expectations as a global player.
The internationalization requires several strategies regarding the
culture, the language and the amount of data. Nevertheless Sixt has
the aspiration to provide the customer with his or her perfect
mobility solution. Personalization, as an example, is an essential
part of it. So, how can Sixt meet the requirements?