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SEO in Real Estate with Yannick Laurent (Immoweb/Aviv) | Ep.170

SEO in Real Estate with Yannick Laurent (Immoweb/Aviv) | Ep.170

SEOPRESSO PODCAST - Der SEO Podcast mit Björn Darko vor 2 Jahren

0:00

14:25

Summary:

In this episode of the SEOpresso Podcast, Björn Darko and Yannick
Laurent (SEO Product Manager at Aviv Group) discuss the real
estate market and the challenges in the SEO field. Yannick shares
his experiences and strategies for improving the visibility of
real estate platforms, particularly in a multilingual and
international context. The discussion covers technical SEO
challenges, the importance of internal linking, and the
adaptation of strategies to local markets.

Takeaways

Visibility in real estate SEO depends on multiple factors.

Opening filters on real estate platforms is crucial.

Internal linking improves visibility and user experience.

Technical SEO issues need to be monitored regularly.

Multilingual strategies are necessary for international
markets.

User demand should always remain a priority.

Regional differences require tailored SEO strategies.

The use of hreflang tags is important for multilingual
websites.

Collaboration with UX teams improves internal linking.

Regular technical audits are essential for large platforms.

Chapters

00:00 - Introduction to the Real Estate Market

03:10 - Key Factors for Visibility in Real Estate SEO

05:57 - Technical Challenges in International SEO

09:04 - Strategies for Multilingual Real Estate Platforms

12:12 - Ranking Differences in Various Regions

15:03 - Important SEO Lessons from the Real Estate Industry