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How to Influence What AI Says About Your Brand — with Dan M. Jones | Ep. 268

How to Influence What AI Says About Your Brand — with Dan M. Jones | Ep. 268

SEOPRESSO PODCAST - Der SEO Podcast mit Björn Darko vor 3 Wochen

0:00

31:24

Can you influence whether AI recommends your business? And which
sources shape what it says about you?

Recorded at BrightonSEO, Björn Darko sits down with Dan M. Jones
to explore how SEO, reputation management and AI visibility are
coming together.

Dan shares how posts in public Facebook groups unexpectedly
brought a local speaking club into Google’s AI Overviews—and
attracted new members. We discuss his experiments with LinkedIn
posts, third-party websites, PDFs and digital PR, plus why
getting content indexed became a crucial part of his approach.

We also explore brand mentions, reviews, entity information and
grounding pages. How do you build a consistent reputation across
the web? How can you measure progress when answers change with
every prompt? And what happens when AI agents start choosing
businesses for us?

A practical conversation about the experiments working for Dan
today, the limitations of measuring AI visibility, and why brand
reputation deserves a bigger place in your search strategy.

️ This episode is in English.

KEY TAKEAWAYS

• Third-party mentions can help reinforce what your own website
says about your business.

• Public Facebook groups and LinkedIn posts are worth testing as
sources of search visibility.

• Publishing is only part of the process: check whether your
content actually gets indexed.

• Communicate your business facts, expertise and genuine
achievements consistently across platforms.

• Grounding pages can give AI systems a clear reference for who
you are and what you do.

• AI visibility is difficult to measure: prompts, personalization
and changing sources affect the answers.

• Dan’s experiments show current opportunities, but individual
results are no guarantee of lasting performance.

CHAPTERS

00:00 Introduction: Dan M. Jones at BrightonSEO

01:36 How AI Overviews are changing SEO

02:54 Why third-party mentions matter

04:00 The Facebook groups experiment

06:55 “Post everywhere”: expanding your presence

10:11 LinkedIn, local search and indexing

13:36 Using PDFs and third-party websites

16:07 The role of indexing tools

17:32 Reputation management and digital PR

19:09 Consistent brand narratives across platforms

22:09 Reviews, business facts and grounding pages

24:17 Measuring AI visibility and query fan-out

26:49 AI agents and reputation

28:06 Building a search strategy on a limited budget

29:25 Dan’s prediction for the future of search