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86. Data Analytics at IKEA and beyond - Talking with Nicolas Michaud, IKEA | EN

86. Data Analytics at IKEA and beyond - Talking with Nicolas Michaud, IKEA | EN

AI or DIE vor 5 Jahren

Nicolas, Viktoria and Kai talk about how data analytics has evolved over the past few years and what Nicolas learned during his time at IKEA and HomeAway.

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Nicolas works as Business and Data Analytics Manager in Germany
since 2001. 4 years ago, he built the first German eCommerce Data
Analytics team at IKEA Germany. After his master in Management and
Economics, he built his career at the crossroads between BI and
Controlling before he joined in 2012 one of the early US
marketplaces (Homeaway.com) where he learned best in classe Data
Analytics and discovered Data Science. Here's what you can take
away from the episode: • Journey from reporting to data analytics -
what has changed in recent years? • Importance of data analytics at
IKEA. • Differences between analytics for pure online platforms and
companies with many operational processes • Specifics in analytics
for omnichannel business • Must-do's in terms of analytics team
organization