Sweden-Special [Part 1] - Outdoor Business Eva Karlsson (Houdini): What can we actually do differently right now?

Eva Karlsson is one of the most versatile personalities I have met
professionally. She stands for integrity with her personality and
her way of working. Within the industry, Houdini is known for the
special models they bring to the textile industry as an actually
small player. Eva took over the company 20 years ago with her
colleague Hannah - and now they are known as innovators, thought
leaders and trailblazers not only in the textile industry. In our
conversation, Eva shares the various milestones and paths that have
proved to be trend-setting for them! The episode with Eva Karlsson
at a glance: Till minute 8:30: Eva introduces herself as well as
Houdini as a brand From minute 8:30: Milestones of her life and
work with Houdini and why the connection is holistic and
integrative From minute 17:40: We hear what journey Eva and her
colleagues have been on so, that today they can say they can offer
87% circular products From minute 28:00: We listen to concrete
examples for collaboration and partnership solutions From minute
35:00: Movements and trends - what Eva sees as general trends in
the outdoor and sports market - a brief intro for circular business
models, rental, subscription, vintage - Eva explains the Houdini
with reuse projects From minute 39:00: How Eva and her team master
the Houdini collective and how they have developed over the last
year From minute 45:00: Short, but very personal Q&A with Eva
More about Eva's work with Houdini: - https://houdinisportswear.com
- https://www.youtube.com/watch?v=NYEQfNUd31o Eva's book
recommendation: - Doughnut | Kate Raworth - Braiding Sweetgrass |
Robin Wall Kimmerer - The Good Ancestor | Roman Krznaric Here you
can find Eva: https://www.linkedin.com/in/eva-karlsson-5b5b9326