Sweden-Special [Part 2] - Outdoor Business David Ekelund (Icebug): What can we actually do differently right now?

David is co-founder and owner of Icebug and board chair of the
Scandinavian Outdoor Group. When you listen to him, you always feel
as if a universe opens: He has so many angles to look at the world.
He is now an activist for his sector, a spokesperson for
sustainability in the outdoor and footwear industry and a so called
new work entrepreneur empowering his employees. Complexity is where
David feels most at home. He works with Icebug in a sustainable
trend-setting way and shares his visions and views, when he is
asked for. This is why I enjoyed the conversation a lot as we
talked about inspirations, motivation and impact of action and
about responsibility! The episode with David Ekelund at a glance:
Till minute 8:40: David introduces himself as well as Icebug as a
brand From minute 8:40: Milestones with Icebug as a brand and how
and where the journey started From minute 18:50: We hear the
Co2-positive journey from David who works with Fridays for Good -
he says "to hold myself accountable" From minute 22:30: We discuss
how collaboration can change the game and why we need one voice for
the industry From minute 25:30: David explains how he managed the
last month and the Covid-19 period: for him it was key to embracing
not knowing! From minute 30:00: Whats next - consumer behaviour and
market development - David explains the market developments and
gives an outline on where he sees the future From minute 34:00:
David explains how retail will change towards sustainable
consumption and what this means for the market From minute 45:00:
Short, but very personal Q&A with David More about David´s work
with Icebug: - His blog, where he shares his mindset:
https://icebug.com/sustainability/thequest - Insights about his
work:
https://www.ispo.com/en/trends/david-ekelund-more-power-higher-responsibility-climate-crisis
David´s input recommendation: - Brenn Brown:
https://www.ted.com/talks/brene_brown_the_power_of_vulnerability?language=de
https://open.spotify.com/show/3oEPsPKDhPVoNNL7pH5db6 - Jim Collins:
Good to Great: Why Some Companies Make the Leap...And Others Don’t
Watch here the full list: https://www.jimcollins.com/books.html
Here you can find David:
https://www.linkedin.com/in/david-ekelund-53a0264/