International SEO with Marcus Pentzek (Searchmetrics) | Ep. 6 (EN)

In this Episode, Björn Darko is speaking to Marcus Pentzek, Chief
SEO Consultant at Searchmetrics and an Expert in International SEO
& Baidu about international SEO. This includes:What is the
difference between SEO & International SEO?How does Server
Location play a role?Subfolder or Subdomain for language
versions?Hreflang tagsHow to correctly direct a user to its
language version of the site?What about automatically translated
content when expanding to other countriesHow an Expansion can look
like from an SEO PerspectiveWhat is the difference between a Google
Serp & a Baidu Serp.