Black Friday 2021 mit Lucie Lavenu | Ep. 68

Black Friday 2021 mit Lucie Lavenu | Ep. 68

vor 4 Jahren
21 Minuten
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Beschreibung

vor 4 Jahren
In this episode, I`m talking to Lucie Lavenu (Head of Growth at
Visual Meta)about the most successful Black Friday Campaign ever
for ladenzeile.de.Highest Gross Profit since 2018 (+7% YoY)Highest
eCPC since 2016 (+15% YoY)Highest Revenue per Session since 2018
(8% YoY)Higher Conversion and Shop Conversion Rate than in
2020Higher Margin 3% YoYWe are talking about the Main Drivers to
this Success and how the Campaign was planned & executed.
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