How SEO plays a key role in product management with Vanda Pókecz (Ladenzeile) | Ep.111

In this English Episode I'm talking to Vanda Pókecz (Sr. SEO
Product Manager at Ladenzeile) about how SEOs can play a key role
in product management.

We are talking about how the perception of P&E but also
stakeholders has changed, since Vanda transitioned from a
classical SEO Manager to a Product Manager role. 

We also touch on the approach of product discovery and how it can
help SEOs to get from a problem statement to a valuable feature.
Furthermore how customer research can very easily be done with
guerrilla actions and generate valuable insights, super
fast. 

Last but not leas, we are touching on her first speaker
engagements at SMX Munich and Brighton SEO.