How to use guest data to drive guest experience – What we learnt from 45 mystery shops – ep. 4 | 15

Most guests give a lot of their data to hotels prior, during, and
after their stay. Only a fraction is used to create a more
personalised guest journey. We discuss actionable steps for small,
independent hotels without a large budget to implement towards a
better use of guest data and personalised service. Welcome to our
mini-series about our learnings from 45 hotels visited in secret
throughout the Romandie (Vaud, Jura, Fribour and Nêuchatel). Our
goal was to identify steps of the guest journey where the hotels do
not meet guest expectations. Follow us on our journey and find out,
what we learnt bout the state of hospitality in the French speaking
part of Switzerland! RESOURCES G&B Travel and Hospitality
Partners Switzerland website:
[https://gnbconsulting.com](https://gnbconsulting.com) Free initial
conversation:
[https://calendly.com/bettina-buelte-gnb-travel-and-hospitality/free-initial-conversation](https://calendly.com/bettina-buelte-gnb-travel-and-hospitality/free-initial-conversation)
THE TRAVEL & HOSPITALITY PODCAST I'm Bettina Bülte and together
with Gerry Romanescu we discuss the trends and challenges in the
hotel and tourism industry. Made for hoteliers, tourism destination
managers and hotel owners, our podcast brings you tangible insights
from the international and regional markets that you can also apply
to your business. LIKE WHAT YOU HEAR? Please leave us a 5-star
rating on Apple Podcasts, a review and subscribe to the podcast.
Thank you for your support! Rate and subscribe to Apple Podcasts
here:
[https://podcasts.apple.com/us/podcast/travel-hospitality-podcast/id1586128737](https://podcasts.apple.com/us/podcast/travel-hospitality-podcast/id1586128737)
This podcast is produced by Podcastliebe, your full service podcast
agency. More on this: https://podcastliebe.net