#6 Fellow Travellers

Andreas and Jason, how do you make the most of a company’s
heritage? Today’s episode is crossing the Atlantic Ocean. While
we in Germany call it history marketing, in Washington D.C. they
call it heritage management. Of course, clients in the US and
Germany worry about different pitfalls when looking back on their
company’s culture and heritage. Apart from that, there are not
many differences between Jason Dressel, CEO of history factory,
and Andreas Plöger, our history research team leader, and host
Dr. Bettina Fettich- Biernath. They happily discovered a lot of
similarities on both sides of the pond – e.g., the transformation
of a company’s heritage into a better performance, digging up
golden nuggets, and a need for new narratives about founding
figures.


https://www.birke.de


https://birke.de/storys/


https://www.historyfactory.com


https://www.historyfactory.com/insights/rebranding-the-history-factory-way/