Lowell Backstage

Man braucht keine Kristallkugel, um vorauszusagen, dass die digitale Umformung von Wirtschaft und Gesellschaft noch lange nicht am Ende ist. Im Gegenteil. Mit den neuen Möglichkeiten generativer KI und einer neuen Generation von Quanten-Computern, scheint der Startschuss gerade erst gefallen zu sein. Wir wollen in dieser Episode von BACKSTAGE einmal hinter die Innovationskulissen von Lowell gucken und hören, wie weit Wunsch und Wirklichkeit noch auseinanderliegen.

What can be measured digitally will be measured. We learned in the first part of our conversation with Charles Godfrey that even beyond the voluntary sharing of data, a good profile of us can be created from the sum of our digital actions. But do companies even want that? How transparent do we have to be in order to provide useful information? We'll talk about this and a lot more in the second part.

Is Big Brother watching us? The Orwellian vision from the book 1984 is popping up again and again today. But how far do the possibilities of Big Data in the analysis of consumer behaviour really go? How transparent are we as consumers, and how important is this transparency, anyway? What role do data protection and, on the other hand, the consciously data-saving behaviour of users play? We talk about this with a real expert, and we want to know from Charles Godfrey how the balancing act of data collection and data protection succeeds.

Lowell BACKSTAGE Was wir tun und was Ihr zu hören bekommt.