#32-1: Big data, identity stitching, and what digital channels reveal about customers
Is Big Brother watching us? The Orwellian vision from the book 1984
is popping up again and again today. But how far do the
possibilities of Big Data in the analysis of consumer behaviour
really go? How transparent are we as consumers, and how important..
25 Minuten
Podcast
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Lowell Backstage. Unser Podcast von Lowell, für Lowell und alle, die wissen wollen, wer und was hinter einem Inkassounternehmen steckt. Wir sprechen mit unseren Leuten und erfahren, wie sie ihren Job sehen, was sie antreibt, mit welchen Vorurteilen sie...
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vor 8 Monaten
Is Big Brother watching us? The Orwellian vision from the book 1984
is popping up again and again today. But how far do the
possibilities of Big Data in the analysis of consumer behaviour
really go? How transparent are we as consumers, and how important
is this transparency, anyway? What role do data protection and, on
the other hand, the consciously data-saving behaviour of users
play? We talk about this with a real expert, and we want to know
from Charles Godfrey how the balancing act of data collection and
data protection succeeds.
is popping up again and again today. But how far do the
possibilities of Big Data in the analysis of consumer behaviour
really go? How transparent are we as consumers, and how important
is this transparency, anyway? What role do data protection and, on
the other hand, the consciously data-saving behaviour of users
play? We talk about this with a real expert, and we want to know
from Charles Godfrey how the balancing act of data collection and
data protection succeeds.
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