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Ben & Jerry’s 1978-2026 RIP

Ben & Jerry’s 1978-2026 RIP

Great Business Stories vor 1 Monat

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29:02

The RIP part, well you’ll see what I’m getting at by the end of
the episode. I wanted to dig into this story for a while now
because like most of you, I knew the outline -you know, 2 hippy
type guys who did things a bit differently, who were never really
interested in money or success and yet they built one of the
biggest and best known ice cream brands in the world.

But the details of how they did this- through just being totally
authentic, following their sense of fun, getting a lucky break,
and then when they become successful they do everything they can
to spread the wealth, to develop a different type of business but
eventually big business catches up with them and while the ending
is sad for Ben and Jerry, I just love this story for so many
different reasons- enjoy.