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  3. Thriving Minds with Alberto Zandi Podcast
  4. SheerLuxe Founder: The Pressure of Success, Tunnel Vision, Anxiety, and a £40M Exit - Georgie Coleridge Cole
This week Alberto sat down with Georgie Coleridge Cole, the
renowned founder and CEO of SheerLuxe, one of the UK’s most
influential digital media brands, to unpack the real story behind
building a business that shaped modern online publishing and
recently reached a major acquisition milestone.

Georgie started SheerLuxe in 2007, after spotting a clear gap in
the market, a trusted destination that could help people discover
the best places to shop online at a time when ecommerce was still
in its early stages.

What began as a simple but sharp idea evolved into a powerful
modern media brand built on great content, trusted voices, first
party audience, and commercial discipline.

In this conversation, Georgie shares the full journey, from her
early ambition and fascination with working women, to writing the
business plan with her husband, raising a relatively small amount
of capital, building the first version of the platform, and
learning how to not only survive but thrive through nearly two
decades of change in digital media.

She explains why great businesses are built through constant
adaptation, why curiosity is one of the most underrated
entrepreneurial traits, and why content, people, and audience
became the three pillars behind SheerLuxe success.

You will learn:

• How Georgie turned a simple market insight into one of the UK’s
most recognised lifestyle media brands

• Why content, people, and audience became the core pillars of
SheerLuxe’s growth

• How to build an audience, why trust is the most valuable asset
in media and how to build it

• What great hiring and team building really looks like inside a
fast moving founder led company

• What it feels like to sell a business for millions and millions

• Why commercial savvy is one of the most important life skills,
whether you are an entrepreneur or not and how to craft it

Follow Georgie

https://www.instagram.com/gcoleridgecole/

https://www.linkedin.com/in/georgiecoleridgecole/

Follow SheerLuxe

http://www.youtube.com/@sheerluxe

https://www.instagram.com/sheerluxe/

https://www.tiktok.com/@sheerluxe

https://uk.pinterest.com/sheerluxe/

#podcast #entrepreneurship #startupstory #businessjourney
#founderstory #ecommerce #contentstrategy #mindset #workethic
#leadership #thrivingminds

Hosted on Acast. See acast.com/privacy for more information.

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„SheerLuxe Founder: The Pressure of Success, Tunnel Vision, Anxiety, and a £40M Exit - Georgie Coleridge Cole“

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