This week Alberto sat down with Oliver Cookson, the renowned
founder of Myprotein, the world’s #1 supplement brand, serial
entrepreneur, author, and one of the UK’s most compelling
self-made business builders, to unpack how he went from humble
beginnings in Manchester to building one of the most recognised
names in sports nutrition.
Oliver’s story breaks almost every rule people think success
requires. He did not go to university, did not raise outside
funding, and did not build Myprotein with a polished business
plan or a big support network. He started with a £500 overdraft,
built the first products himself, packed orders around a
full-time job, and slowly turned a kitchen operation into a
global business.
In this conversation, Oliver explains how curiosity first led him
to question what was really inside protein powder, why he
believed he could build and sell a better version online, and how
obsessive execution, discipline, and self-belief became the
foundation of everything that followed.
He also shares the reality of scaling without investors, the
importance of hiring people who cover your weaknesses, the
emotional toughness required to keep going, and why
entrepreneurship is often far lonelier than people realise.
You will learn
How Oliver built Myprotein from a £500 overdraft, with no
degree, no investors, and no safety net
Why execution matters more than credentials, and how to start
before you feel ready
How to scale a consumer business through lean cash flow,
referrals, and smart direct-to-consumer marketing
What great hiring really looks like, and why your senior team
should cover your weaknesses
Why entrepreneurship is mentally hard, emotionally lonely,
and still worth it if the mission is real
What money does and does not solve, after building and
selling major businesses
Follow Oliver:
IG: mrolivercookson
X: olivercookson
Buy Oliver's book:
Bootstrap Your Life: How to Turn £500 into £350 Million
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#mindset #selfgrowth #successmindset #motivation #myprotein
#businesstips #hustle #resilience #podcastclips #growthmindset
#startupadvice #myprotein
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