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  4. #242 Mark Suster: Jewish-Latino Roots, Building Upfront & LA’s Tech Scene, Selling to Salesforce, Why Timing Beats Brilliance
#242 Mark Suster: Jewish-Latino Roots, Building Upfront & LA’s Tech Scene, Selling to Salesforce, Why Timing Beats Brilliance

#242 Mark Suster: Jewish-Latino Roots, Building Upfront & LA’s Tech Scene, Selling to Salesforce, Why Timing Beats Brilliance

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1:11:27
Welcome to this classic episode. Classics are our favorite
episodes from the past 5 years, published as frequently as
possible. These are N of 1 conversations with N of 1 people. This
is a replay of Episode 153, originally released in 2024— one of
our most loved classics.

Mark Suster is General Partner at Upfront Ventures, one of LA’s
leading early-stage venture firms. Prior to leading Upfront, Mark
was a serial entrepreneur having founded two software companies,
selling both with the last selling to Salesforce. Mark is also a
prolific writer and one of his favourite pieces, Lines Not Dots
is a renowned article.

In conversation with Vidit Agarwal — Mark Suster shares his path
from a restless, ADHD-driven childhood to founding companies
through the dot-com era, selling to Salesforce, and ultimately
shaping Upfront Ventures over nearly two decades. Mark breaks
down how elite founders decide when to sell, how venture capital
really works at seed versus growth, and why discipline, timing,
and trust outperform hype, especially in volatile markets.

It’s time to explore your curiosity — please enjoy.

________

To support this podcast, check out our some of our sponsors &
get discounts:

$1,000 off Vanta: Your compliance superpower — vanta.com/high

If you're keen to discuss sponsorship and partnering with us or
recommend future guests, email us at contact@curiositycentre.com
today!

Join our stable of commercial partners including the Australian
Government, Google, KPMG, Vanta, Allens, Notion and more.

________

Show notes and more episodes here

Follow us on Instagram, LinkedIn or Twitter

Get in touch with our Founder and Host, Vidit
Agarwal directly here

Contact us via our website

________

The High Flyers Podcast features in-depth interviews with the
world’s most influential figures in business, tech, finance,
government and sport. Launched in 2020, it has ranked in the
global top ten for past three years, with listeners in 27
countries and over 200+ episodes released, and featured in
Forbes, Daily Telegraph, and at SXSW.

Our guests include -- Malcolm Turnbull (Prime Minister of
Australia), Anil Sabharwal (Global VP, Product at Google), Jason
Collins (Head of BlackRock, Asia Pacific), Stevie Case (Chief
Revenue Officer, Vanta), Brad Banducci (CEO, Woolworths),
Jean-Michel Lemieux (CTO, Shopify + Atlassian), Sweta Mehra (EGM,
NAB; ex CMO, ANZ), Bowen Pan (Creator, Facebook Marketplace), Sam
Sicilia (Chief Investment Officer, Hostplus), Craig Tiley (CEO,
Tennis Australia), John Haddock (CBO, Harvey), Niki Scevak
(Co-Founder, Blackbird Ventures), Mike Schneider (CEO, Bunnings),
Trent Cotchin (3x Premiership Winning Captain, Richmond FC),
Peter Varghese (Secretary/Chief, Foreign Affairs, Australian
Government), Jack Zhang (CEO, Airwallex), Matteo Franceschetti
(CEO, Eight Sleep) and more.
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