This episode is supported by Xero, helping businesses use AI with
more control through JAX, its in-platform AI finance partner. Get
90% off your plan for your first 6 months at
xero.com/highflyers.
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Dylan Babbs is the Co-Founder and CTO of Profound, one of AI’s
fastest-growing marketing companies, which reached a $1B
valuation within 18 months and has raised $155M+ from Lightspeed,
Sequoia, Kleiner Perkins, Khosla Ventures and others. Previously
a design engineer at Uber, Dylan is a licensed private pilot and
maps obsessive with a distinctive approach to engineering,
product and design.
In this conversation with Vidit, Dylan shares how an obsession
with maps shaped his approach to product and design, why years of
side projects eventually led him to leave his dream job at Uber,
and how meeting James Cadwallader at South Park Commons led to
Profound. He unpacks the three things every successful startup
needs, why founders should stop “swimming upstream”, and how
Profound grew far beyond even the founders’ expectations.
They also explore Profound’s bigger bet on how AI is reshaping
marketing, what Fortune 500 CMOs are asking today, the rise of
the “marketing engineer”, product taste and speed, and why
learning to fly taught Dylan to “run towards the anxiety.”
Please enjoy exploring your curiosity.
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Get in touch with us via email at contact@curiositycentre.com
Join our stable of commercial partners including the Australian
Government, Google, KPMG,, Allens, Macquarie Capital, Xero, JP
Morgan and more.
Show notes and more episodes here
Follow us on LinkedIn, Twitter and Instagram
Get in touch with our Founder and Host, Vidit
Agarwal directly here
Contact us via our website
This episode is supported by Xero, helping businesses use AI with
more control through JAX, its in-platform AI finance partner. Get
90% off your plan for your first 6 months at
xero.com/highflyers.
________
TIMESTAMPS
00:00 Meet Dylan Babbs
02:25 Xero
03:25 Growing up in Silicon Valley
04:35 Why maps are fascinating
19:35 Berlin + starting a business
26:35 Puerto Rico + learning to fly
30:35 “Run towards the anxiety”
38:35 Uber + walking away
42:35 Meeting his co-founder
49:05 3 things every startup needs
53:35 Product taste + speed
56:35 Building Profound
59:35 Fast tracked revenue growth
1:03:35 What Fortune 500 CMOs want
1:07:35 The rise of the “marketing
engineer”
1:10:35 Can the giants copy Profound?
1:13:35 Profound’s data moat
1:16:35 Flying, surfing + rapid fire
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The High Flyers Podcast features in-depth interviews with the
world’s most influential figures in business, tech, finance,
government and sport. Launched in 2020, it has ranked in the
global top ten for past three years, with listeners in 27
countries and over 200+ episodes released, and featured in
Forbes, Daily Telegraph, and at SXSW.
Our guests include -- Malcolm Turnbull (Prime Minister of
Australia), Jason Collins (Head of BlackRock, Asia Pacific), Brad
Banducci (CEO, Woolworths), Michael Schneider (CEO, Bunnings),
David Eckstein (CFO, Legora), Jesse Zhang (CEO, Decagon), Vandita
Pant (CFO, BHP), Elena Verna (Head of Growth, Lovable), David
Haber (a16z Partner), Jodie Auster (Uber's Global Head of
Travel), Rob Giglio (CCO, Canva), Jean-Michel Limieux (CTO,
Shopify and Atlassian), Stevie Case (CRO, Vanta), Cristina
Cordova (COO, Linear), Gautam Chari (Head of Capital Commitments,
Bank of America), John Haddock (CBO, Harvey), Mark Suster
(Partner, Upfront Ventures), Niki Scevak (Partner, Blackbird),
Craig Tiley (CEO, USA Tennis), Jeanne DeWitt Grosser (COO,
Vercel), Paul Bassat (Partner, Square Peg), Bowen Pan (Creator,
Facebook Marketplace), Peter Varghese (Secretary of Foreign
Affairs, Australian Government), Sam Sicilia (CIO, Hostplus),
Jack Zhang (CEO, Airwallex), Tim Doyle (CEO, Eucalyptus),
Sukhinder Singh Cassidy (CEO, Xero), Sanjeev Gandhi (CEO, Orica)
and Philip Green (Australia's Ambassador/High Commissioner to
India).
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