In this episode, David talks with Kateryna about how she went
from her beginnings as the "Girl from the Internet" with printed
paper mockups to becoming a serial tech founder and university
lecturer. Kateryna shares her key lessons on monetizing technical
ideas, explains why you don't need to be a math genius for an IT
career, and reveals her proven method for effectively overcoming
Impostor Syndrome. She also speaks openly about starting over
after the war broke out in Ukraine and the transformative power
of mentoring.
She started her career in the IT and digital sector around 20
years ago, long before digital careers became mainstream. Today,
she combines her experience in technology, digital marketing,
education, and entrepreneurship to help organisations and
professionals develop innovative digital products, business
models, and growth strategies.
Guest Profile
Name: Kateryna (Kate) Ilchenko
Role: Business Strategist, University Lecturer
for Digital Marketing & Sales at Arden University in Berlin,
5x Founder, and Executive MBA Candidate in AI.
️ Key Takeaways & Chapter Overview
Introduction & Guest Intro: Who is
Kateryna, and how does her brain automatically spot business
models in every conversation?
Starting Out in 2007: The birth of the "Girl
from the Internet" with printed paper designs and her first ad
subscriptions in Ukraine.
The €100,000 Lesson: Why poor task delegation
to developers gets expensive and how to stay sustainably
profitable as a bootstrapper.
Outbreak of War & New Beginnings: The
abrupt end of her businesses in Ukraine, gratitude for her
reception in Germany, and social commitment.
Mentoring & Seeking Advice: Why successful
people gladly give 30 minutes of their time when you actively
ask for it.
Breaking Stereotypes: Why top performance in
mathematics isn't a strict prerequisite for financial success
in tech.
Impostor Syndrome & the Hypothesis Method:
How to stop hesitating using time-bound goals and clear KPIs.
Soft Skills & Passion: Why
self-presentation, content creation, and genuine enthusiasm are
irreplaceable in the AI age.
Memorable Quotes
"Everything might be ruined in one day, but continue building."
"No one is ready enough. You become ready while you are doing."
"You can be the smartest person in the world, but if you cannot
sell yourself, you will earn nothing."
"Everything might be ruined in one day, but continue building."
"Once you will be with a full plate, you have to continue
spreading kindness in the world."
Mentioned Resources & Links
SMART Criteria & Hypothesis Method:
Applying specific, measurable, and time-bound goals to career
testing phases.
Forbes Magazine: Feature on Kateryna as a
successful bootstrapper.
Interface Skills in IT: Product management,
agile project leadership, and sales as keys to software
monetization.
Kateryna on YouTube: YouTube: Monetisation
Educator https://www.youtube.com/@monetisation-educator
Kateryna's Website: www.monetisation.org
Kateryna on
LinkedIn:https://www.linkedin.com/in/kats-ilchenko/
David on LinkedIn: https://www.linkedin.com/in/david-kaselow/
__________________________________________________
Willkommen zum neuen Podcast „Women in Tech Wisdom“ von David
Kaselow.
Es erwarten erwarten euch Realtalk und Inspiration mit spannenden
Frauen aus der IT- und Tech-Branche!
Mit tollen Stories über ihren Werdegang, Vorbilder und alles, was
sie Mädchen und jungen Frauen mitgeben wollen. Damit sich noch
mehr Mädchen und Frauen für MINT-Berufe entscheiden. Hört rein
und abonniert den Kanal!
Zum Host: David Kaselow ist der "IT-Dolmetscher", der
hauptberuflich als IT-Berater für seine Kunden zwischen Business
und IT "übersetzt" und auf Social Media und in seinem Buch "IT
für Anfänger" wirklich Informatik-Themen sehr anschaulich und
einfach für jedermann und jede Frau erklärt!
_________________________________________
Kontakt: kooperationen@kd-publishing.email
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