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Opera Bert – Social Media as an Entry Point Into Classical Music

Opera Bert – Social Media as an Entry Point Into Classical Music

Business of Classical Music vor 1 Monat

León Dreher in conversation with Opera Bert

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48:12

Opera Bert is a classical music content creator focused on audience
development and bringing new audiences into the world of opera and
classical music. Through short-form content, he creates accessible
entry points for people who may have little or no previous
connection to the art form. In a short period of time, Opera Bert
has built credibility within the classical music industry and
collaborated with leading institutions, festivals, and artists,
including the Salzburg Festival, Lucerne Festival, Bayerische
Staatsoper, Bregenzer Festspiele, Jonathan Tetelman, Yannick
Nézet-Séguin, Rolando Villazón, and many more. The episode explores
the role social media can play in audience development — not
necessarily as a place for an intellectual deep dive into classical
music, but as a door opener: creating curiosity, lowering barriers,
and giving new audiences a reason to take their first step into the
classical music world. An episode about audience development,
credibility, and what it means to communicate classical music to a
new generation. ️ Topics discussed: - Building credibility as a
young content creator in the classical music industry - Working
with leading artists, opera houses, and festivals - Social media as
an entry point into classical music - Audience development and
reaching a new generation - Why short-form content does not need to
replace depth — but can lead audiences towards it Follow us on
Instagram ️ Podcast –
https://www.instagram.com/business_of_classical_music/ Opera Bert –
https://www.instagram.com/opera.bert/?hl=de León Dreher –
https://www.instagram.com/leon_dreher/?hl=de