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MedTech Recycling: Johnson & Johnson’s Waste-to-Value Model

MedTech Recycling: Johnson & Johnson’s Waste-to-Value Model

Circularity.fm vor 5 Monaten

Irresistible Circular Business

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33:49

Podcast

Circularity.fm

111 Episoden

Understanding, building and managing circular business models

Wirtschaft

Podcast aneignen

How can take-back programs move beyond compliance to become a
primary sales driver and scaling mechanism? In this episode, Daniel
Unger, Environmental Sustainability Manager at Johnson &
Johnson MedTech Germany, and Michael Leitl, Executive Director at
Indeed Innovation, discuss how J&J’s collection system solves a
core operational problem for its customers: the waste management
costs for hospitals. The conversation explores how their take-back
program functions as a crucial sales and commercial lever. What
you’ll hear in this episode: • The function of the take-back
program as a Unique Selling Proposition that secures sales and
influences procurement. • The major regulatory barriers that block
cross-border logistics and the strategic decisions that facilitate
rapid market scaling and partner adoption. • The long-term business
case and vision for industry-wide collaboration This episode
covers the practical trade-offs and operational shifts required to
build a financially and environmentally viable take-back business
model, despite regulatory and cost constraints. This is the second
episode in the series Irresistible Circular Business, sponsored by
Indeed Innovation, the global design and innovation firm pioneering
the Circular Economy. The series showcases business practices that
deliver irresistible commercial and circular results, with examples
from different industries across different R-strategies.