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Direct-to-Consumer: Whirlpool Corp's Certified Refurb Strategy

Direct-to-Consumer: Whirlpool Corp's Certified Refurb Strategy

Circularity.fm vor 7 Monaten

Irresistible Circular Business

0:00

50:11

Podcast

Circularity.fm

116 Episoden

Understanding, building and managing circular business models

Wirtschaft

Podcast aneignen

How do you build a successful certified refurb program for major
appliances? In this episode, Samantha Truesdell, Enterprise
Circularity and Climate Strategy Manager, and Caio Doranti, Global
Sustainability Senior Manager at Whirlpool Corporation, explain how
Whirlpool launched a certified refurbishment program for large home
appliances, selling returned units direct to consumer through brand
websites. The episode is co-hosted by Karel J. Golta, Executive
Director at INDEED Innovation. The conversation looks at how
Whirlpool evaluated circular business model opportunities and why
certified refurb was selected as one of the first to execute. What
you'll hear in this episode: • Whirlpool's enterprise circularity
framework and the criteria used to evaluate and prioritize circular
business models • How the certified refurb program works, from
returned unit inspection and grading to resale through
direct-to-consumer channels • The revenue case for certified refurb
and how the direct-to-consumer model affects margin The episode
also covers internal stakeholder alignment, pilot-phase KPIs, and
what Whirlpool expects to learn as geographic coverage expands in
phase two. This is the third episode in the series Irresistible
Circular Business, sponsored by INDEED Innovation, the Global
Design and Innovation Firm pioneering the Circular Economy. The
series showcases business practices that deliver irresistible
commercial and circular results, with examples from different
industries across different R-strategies.