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Circular Strategy at Philips: Turning Trade-Ins Into Revenue

Circular Strategy at Philips: Turning Trade-Ins Into Revenue

Circularity.fm vor 6 Monaten

Irresistible Circular Business

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42:04

Podcast

Circularity.fm

116 Episoden

Understanding, building and managing circular business models

Wirtschaft

Podcast aneignen

How can a 100+ year old linear company transform its processes to
make circularity commercially irresistible? In this episode,
Patrick Lerou, Global Lead for Circularity, and co-host Florian
Witt, Director of Technology at INDEED Innovation, discuss how
Philips built a circular system for high-value medical equipment
that turns trade-ins into revenue, parts harvesting into supply
chain resilience, and refurbishment into a competitive advantage.
What you'll hear in this episode: • How Philips uses a three-tier
triage system to maximize value from returned equipment through
resale, parts harvesting, or certified recycling. • Why "seeing is
believing" works as a sales strategy, with factory tours convincing
procurement directors and even governments of refurbishment
quality. • How the Suez Canal crisis revealed circularity's hidden
benefit: supply chain resilience through self-sourced components.
This episode covers the operational mechanics and commercial logic
behind enterprise-scale circularity, including how to navigate
fragmented global regulations and connect data points. This is the
fourth episode in the series Irresistible Circular Business,
sponsored by INDEED Innovation, the global design and innovation
firm pioneering the Circular Economy. The series showcases business
practices that deliver irresistible commercial and circular
results, with examples from different industries across different
R-strategies.