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Breitling Rewind: Repair as a Heritage Business Model

Breitling Rewind: Repair as a Heritage Business Model

Circularity.fm vor 5 Monaten

Irresistible Circular Business

0:00

45:40

Podcast

Circularity.fm

111 Episoden

Understanding, building and managing circular business models

Wirtschaft

Podcast aneignen

Can the value of a product increase over time instead of declining?
In this episode, Aurelia Figueroa, Chief Sustainability Officer,
and Gianfranco Gentile, Global Head of Heritage at Breitling,
discuss how heritage, repair, and brand identity interact to create
a circular model where product value appreciates over decades. The
episode is co-hosted by Karel J. Golta, Executive Director at
Indeed Innovation. What you'll hear in this episode: -How
Breitling's Rewind program sources, restores, certifies, and
resells vintage watches, and why the company treats it as a
cultural mechanism that reinforces demand for current production
-How Breitling frames circularity as a driver of value creation
-How valuing heritage and product longevity can become business
assets This is the fifth episode in the series Irresistible
Circular Business, sponsored by [Indeed
Innovation](https://www.indeed-innovation.com/), the global design
and innovation firm pioneering the circular economy. The series
showcases business practices that deliver irresistible commercial
and circular results, with examples from different industries
across different R-strategies.