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Insurance Claims: How Tryg Made Repair the Default Choice

Insurance Claims: How Tryg Made Repair the Default Choice

Circularity.fm vor 4 Monaten

Enabling Circularity Through Insurance

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25:34

Podcast

Circularity.fm

111 Episoden

Understanding, building and managing circular business models

Wirtschaft

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Can an insurance company make repair the default choice across the
entire supply chain? Søren Frederiksen from Tryg explains how a
repair-first claims policy was built and scaled across Denmark,
starting from a market where nine out of ten damaged car bumpers
were replaced instead of repaired. What you'll hear in this
episode: * Why repair in insurance claims is rarely more expensive
than replacement, and often reduces cost, CO2 emissions, and
improves customer satisfaction at the same time. * How
cross-country benchmarking data created the proof of concept that
got workshops and suppliers on board. * What it took to change an
industry default: financial incentives per repaired item, access to
training, and continuous follow-up. You’ll also learn why making
repair financially attractive for suppliers, not just
environmentally preferable, is what moves adoption in practice.
This is the second episode in the series Enabling Circularity
Through Insurance. The series looks at the concrete levers
insurance companies hold, from risk assessment and advisory
services to product design and claims policies, and how these can
enable circularity.