116 - Irvin Gelb - Brands, Budgets & AI: The Next Era of Vertical Drama...

In this episode, I’m joined by visionary and talent manager Irvin
Gelb @irvingelbmedia for an insightful and forward-thinking
conversation about the current state - and future potential - of
the vertical drama industry.

We discuss why it is so important for producers, platforms, and
creatives to truly listen to their audience and understand what
viewers actually want to see. What developments and changes are
needed to improve storytelling, create more diverse and
compelling narratives, and help the industry continue to
evolve?

Irvin also shares his perspective on the opportunities within the
vertical market and the future of product placement. How can
brands be integrated into stories in a natural and authentic way
- and could brand partnerships help bring larger budgets, higher
production values, and greater creative possibilities to vertical
productions?

Of course, we also dive into one of the industry’s biggest
current topics: artificial intelligence. We explore how AI can be
used responsibly and meaningfully to support productions and
creative processes, while also addressing the areas in which it
may currently pose a growing threat to creatives, talent, and the
industry itself.

A fascinating conversation about audiences, storytelling,
innovation, financing, AI, and what the next chapter of vertical
entertainment could look like.

#podcast #new #community #vertical #bts