Let's talk about Verticals

He once had his sights set on the Major League Baseball.� Today, he’s bringing characters to life on screen — and since 2024, he’s also adding his energy to the Vertical scene. My guest: Bryce Tipple @brycectipple Bryce’s journey took an unexpected turn when his grandmother suggested he try acting. He gave it a shot — and that was it. Baseball ambitions moved to the back burner, and a new passion took center stage. Now based in ️ Los Angeles, Bryce has already portrayed multiple lead roles and feels right at home in front of the camera. Through working in several Verticals, he’s gained a deep understanding of the format — what it demands, how it works, and why it connects so strongly with audiences. A dream of his? Shooting a Vertical outside the U.S. — combining travel with storytelling. And if it’s a sports Vertical with a baseball theme? That would be the absolute jackpot. In this episode, we talk about: Letting go of one dream to fully embrace another The magic of stepping into different characters What makes Verticals such a unique storytelling format Why behind-the-camera talent deserves more credit — because teamwork truly makes the dream work And a fun practical insight: How do you memorize scripts during a morning dog walk? An inspiring conversation about courage, creativity, collaboration — and staying open to where life takes you. Enjoy listening! Some Verticals with Bryce Tipple: From Dumped Wife to Christmas Billionaire (@dramabox_official) She's the (Undercover) Boss (@watchcandyjar) Hidden Billionaire's Spicy Marriage (@shortmax_app) Secrets of Sin 2 (@watchcandyjar) Secrets of Sin (@watchcandyjar)

Have you ever wondered what a production company actually does in the vertical space — the exciting opportunities , the creative wins , and the real challenges behind the scenes? I had the chance to sit down with Austin Herring @austinherring , CEO of Snow Story Productions @snowstoryproductions , for an in-depth conversation. With more than 60 verticals produced to date — alongside numerous commercials and other projects — Snow Story Productions has become one of the most established companies in the U.S. when it comes to developing and producing vertical content . We talk about the recurring challenges of vertical production , unpack the ever-important topic of scripts , and explore what Austin considers to be a truly “sexy” character in the vertical space . From creative development to on-set realities , we cover the many layers that go into bringing vertical stories to life. People need a vision in order to turn it into reality — and that’s exactly why Austin and I didn’t just talk ideas, we made a deal. Together, Austin Herring and I mapped out a true win-win scenario: shooting in Germany , in one of its breathtaking castles , packed with a big dose of comedy — and I’ve officially volunteered to take care of the catering ️. Let’s just say… it sounds more than promising A bold vision, a creative collaboration, and maybe the start of something truly spectacular This episode offers a behind-the-camera look at vertical production like never before on the podcast ️ — packed with valuable insights, honest reflections, and an engaging, entertaining conversation. Enjoy listening! Some Verticals produced by Snow Story Productions: The CEO and the Country Girl (Dramawave, Reelshort) The Sweetest Challenge (Dramashorts) Blind Heiress (Dramashorts) Good Girl Bad Biker (Dramshorts) Poolboy (Reelshort)

It’s Lunar New Year — and we’re celebrating with a very special XXL episode! In this multicultural deep dive, we explore the cultural differences and backgrounds between Eastern and Western verticals — in the best possible company: Jieun and Tiffany from the podcast "Talk Drama to Me" @talkdramatome ️ While Jieun has been part of the vertical space for quite some time, Tiffany is still fairly new to it — so new, in fact, that many actor names don’t ring a bell for her yet. But that’s exactly what makes it exciting: she approaches the storylines completely fresh, unbiased, and with a different perspective. We chat about C- and K-Dramas , how they’ve expanded into Western markets, how entirely new vertical formats have emerged from them — and why key differences still remain. We also dive into cultures, traditions, and how they shape vertical storytelling in ways that don’t always translate across markets. After Tiffany has to leave us a little early, Jieun and I continue the conversation, talking about what she personally loves about C- and K-Dramas, what she sees as the most significant differences, and where cultural nuances simply don’t transfer to Western audiences. And of course: What storylines would we love to see more of? Which apps are currently impressing us with their content And where do we think the vertical industry is headed next? All this — and so much more — in this vibrant, cross-cultural XXL episode you definitely don’t want to miss!

In today’s episode, it’s practically a conversation among eight eyes — because Evan Camacho @evancamachoofficial and I are each joined by our dogs, Nero and Dion Evan tells me that he was anything but thrilled about his very first vertical shoot Low pay , incredibly hot weather ️, a wasp nest and plenty more made it a challenging experience. Understandably, he didn’t feel like doing anything like that again for a while Nevertheless, he found his way back to verticals — and has since appeared in many of them in supporting roles He would absolutely love to finally take on a lead role and also shoot outside of LA These goals are high on his “Vertical Wishlist 2026” His roots are in theater and sometimes he misses the direct audience feedback and that very special stage atmosphere Still, for now, he happily remains committed to verticals because they offer such versatile opportunities to grow and work creatively We also talk about some of the more challenging sides of the vertical space: packed schedules , very little sleep at times , external influences on castings — and what still makes working in this space so exciting and rewarding ️ The advantages of smaller apps and what actors appreciate about them? Whether Evan ever puts pineapple on his favorite dish, pizza ? — you’ll hear all that and much more in today’s episode Enjoy listening! ️ Verticals with Evan Comacho: Daddy, Don't Hurt Mommy (@dramabox_official) My Scar, His Debt to Pay (@playletshort) The Last Gambling God (@playletshort) The Double Life of a Billionaire Sweet Ex-Wife (@shortmax_app) The spy fiancé who stole my soul (@kalostvapp)