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How She Built Papier HQ Into a Successful Online Business | Guest: Gabrielle Kirk

How She Built Papier HQ Into a Successful Online Business | Guest: Gabrielle Kirk

Make It Happen with Iyia Liu vor 2 Jahren

0:00

25:43

What does it actually take to turn an idea into a successful
online brand?

In this episode, I sit down with Gabrielle Kirk, founder of
Papier HQ, to unpack how she started and grew her online retail
business specialising in personalised stationery, prints and wall
art.

Gabby shares what the early days really looked like, from
teaching herself the skills she needed and creating a business
plan to finding a mentor who could give her guidance,
accountability and a fresh perspective as the business grew.

We get into the marketing strategies she’s used to build her
customer base, including influencer collaborations, events, paid
ads, email funnels and retargeting - and what she’s learned about
turning first-time customers into repeat buyers.

Gabby also opens up about the sacrifices that come with running
your own business, the flexibility and opportunities it can
create, and her advice for anyone sitting on an idea but unsure
how to turn it into something real.

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