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How Federation Clothing Stayed Relevant for 24 Years | Guest: Jenny Joblin

How Federation Clothing Stayed Relevant for 24 Years | Guest: Jenny Joblin

Make It Happen with Iyia Liu vor 2 Jahren

0:00

45:37

Fashion moves fast - so how do you build a brand that stays
relevant for more than two decades?

In this episode, I sit down with Jenny Joblin, founder of
Federation Clothing, to talk about building and evolving the New
Zealand fashion brand over the past 24 years.

We get into balancing creativity with the realities of running a
business, maintaining quality, anticipating trends and adapting
through some of the biggest changes the fashion industry has
faced.

Jenny also shares how social media, collaboration and even AI are
changing the way she approaches fashion - and what she’s learned
about building a brand with real staying power.

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