Success

What makes a man ‘successful’ now? And who gets to decide? In
this opening chapter of The InBetween Man, Max reflects on what
sort of bloke he aspires to be, taking the scenic route via Lynx
Africa, Nuts magazine, and Jamie Oliver’s moped. He also meets
Fernando Desouches, Managing Director of advertising agency New
Macho, who explains: ‘Success is to men what beauty is to women.’
But what does he mean?


CREDITS


Written by Max Dickins [@maxdickinswrites]


Editing and music by Rich Le Gate [@rjlegate]


Guests: Fernando Desouches and James Scroggs


Animation: Alex Jenkins


Voice artists: Lenny Sherman, Gareth O’Conner, Jack Barry,
Sharlit Deyzac


Continue the journey on Instagram - @Inbetween_Man


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