Concert Formats That Sell: Aligning Artistic Vision with Market Reality

Business of Classical Music Podcast — Live@Classical:NEXT Budapest
2026 In this live podcast session, Gilles Doré (CINARS) and
pianist-curator Hanni Liang join the Business of Classical Music to
explore how concert formats can be both artistically compelling and
commercially viable. At the heart of the conversation is a central
question: how can artists develop concert formats and programmes
that authentically reflect their own artistic identity, while still
accounting for the economic realities of presenters and promoters?
Drawing on perspectives from both the presenting and performing
sides of the industry, the session offers practical insight into
what makes a format travel, sell, and resonate — and where creative
ambition and market logic genuinely meet. Follow us on Instagram ️
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León Dreher: https://www.instagram.com/leon_dreher/ Hanni Liang:
https://www.instagram.com/hanniliang/ Cinars:
https://www.instagram.com/cinars_org/ Classical:NEXT:
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