Campus Conversation #96 with Jing Wu: Rethinking Nutrition with Data

Jing Wu’s path doesn’t follow the usual script. She started in
food science in Shanghai and is now a PhD candidate at the
University of St.Gallen, working where nutrition meets data and
technology. At the center of it all is her idea of a digital food
coach, an app that uses shopping data to turn everyday purchases
into personalized nutrition advice.


In this episode, she shares what it really takes to switch
fields, what kept her going along the way, and why curiosity
matters more than having a perfect plan. The discussion is about
building something out of research, the tension between academic
depth and real-world impact, and how she is trying to turn an
idea into a product that could actually change how people eat.


You can find Jing on LinkedIn.