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Rethinking Brand Growth - Mats Georgson, CEO | Georgson & Co. (English)

Rethinking Brand Growth - Mats Georgson, CEO | Georgson & Co. (English)

Markenkraft - Der Podcast über Markenführung und Markenforschung vor 4 Monaten

Why imagination beats efficiency or the power of new demand point constellations

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1:32:07

In this episode, I dive deep with Mats Georgson into the hidden
mechanisms behind real brand growth. We challenge the old-school
marketing belief that efficiency and loyalty are the keys,
revealing why curiosity and finding new demand points matter so
much more. Mats shares how most companies mistakenly focus on
existing categories, missing opportunities to create psychological
monopolies and outgrow their markets. We unpack the concept of
'demand point constellations' and show how brands like Uber and
Spotify break through by redefining the playing field, not just
optimizing what's already there. If you want to understand what
truly drives exponential growth—and how to spot it—this
conversation will reshape your perspective on brands and marketing
strategy.