#10 - “The only strategy the consumer sees is execution.” - Alejandro Bethlen (EVP International, Weightwatchers)

What does it take to transform an iconic brand at a true inflection
point? In TOPSHELF #10, Dr. Marcel Hahne (Arla Foods) and Florian
Schmitz (Mercuri Urval) speak with Alejandro Bethlen, EVP
International at WeightWatchers, about leadership in the GLP-1 era,
brand repositioning, and why execution—not strategy decks—defines
success in FMCG and Retail. A conversation about psychological
safety, global vs. local operating models, innovation discipline,
and what senior leaders can learn from P&G and Amazon.