65 - Austin Herring (Snow Story Productions) - The Fascination of bringing a Vertical to life...

Have you ever wondered what a production company actually does in
the vertical space — the exciting opportunities , the creative
wins , and the real challenges behind the scenes?

I had the chance to sit down with Austin Herring @austinherring ,
CEO of Snow Story Productions @snowstoryproductions , for an
in-depth conversation. With more than 60 verticals produced to
date — alongside numerous commercials and other projects — Snow
Story Productions has become one of the most established
companies in the U.S. when it comes to developing and producing
vertical content .

We talk about the recurring challenges of vertical production ,
unpack the ever-important topic of scripts , and explore what
Austin considers to be a truly “sexy” character in the vertical
space . From creative development to on-set realities , we cover
the many layers that go into bringing vertical stories to
life.

People need a vision in order to turn it into reality — and
that’s exactly why Austin and I didn’t just talk ideas, we made a
deal.
Together, Austin Herring and I mapped out a true win-win
scenario: shooting in Germany , in one of its breathtaking
castles , packed with a big dose of comedy — and I’ve officially
volunteered to take care of the catering ️.
Let’s just say… it sounds more than promising
A bold vision, a creative collaboration, and maybe the start of
something truly spectacular

This episode offers a behind-the-camera look at vertical
production like never before on the podcast ️ — packed with
valuable insights, honest reflections, and an engaging,
entertaining conversation.

Enjoy listening!

Some Verticals produced by Snow Story Productions:

The CEO and the Country Girl (Dramawave, Reelshort)
The Sweetest Challenge (Dramashorts)
Blind Heiress (Dramashorts)
Good Girl Bad Biker (Dramshorts)
Poolboy (Reelshort)