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Circularity.fm Podcast
Circulating Creativity Through Conversation

Circulating Creativity Through Conversation

Circularity.fm vor 11 Monaten

LOOP Forum 2025

0:00

31:36

Podcast

Circularity.fm

111 Episoden

Understanding, building and managing circular business models

Wirtschaft

Podcast aneignen

How can conversation become a real driver of circular
transformation? In this episode, George Marshall explains why
conversations are central to circular change and how to design them
to build trust, reach across difference, and motivate action.
Circular economy strategies often focus on systems and structures
but lasting change only happens when people connect new behaviors
to their own identity and values. Without shared understanding and
engagement, technical solutions risk staying at the surface.
Recorded live at the LOOP Forum 2025, his keynote explores how
businesses can move beyond top-down messaging to create real
dialogue that activates people at every level of an organisation.
This episode is part of our series on the LOOP Forum 2025
highlights, bringing you the key ideas and insights from this
year’s leading Nordic event on circularity.