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  4. Decoupling Emissions from Growth at Mars
How can a global company cut emissions while growing their business
by 37%? In this episode, Katrine Grytter, Corporate Affairs
Director at Mars Incorporated, shares how the company is working
toward net zero while expanding their business. Mars has reduced
emissions by 23% since 2018 while growing sales significantly,
showcasing that sustainability and growth can work together.
Grytter explains Mars's approach to net zero planning, from
measuring emissions across their entire value chain to setting
milestone targets every five years. She discusses the challenges of
working with suppliers and partners to reduce emissions beyond
their direct operations, and how they integrate sustainability into
leadership bonuses. Her keynote explores net zero strategy
development, value chain partnerships, milestone-based planning,
and linking sustainability performance to business incentives. This
episode is part of our series on the LOOP Forum 2025 highlights,
bringing you the key ideas and insights from this year's leading
Nordic event on circularity. Listen to hear practical insights from
one of the world's largest food companies on their net zero
journey.

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