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Post-Consumer Recyclate: How to get organisational buy-in - The Vorwerk Case

Post-Consumer Recyclate: How to get organisational buy-in - The Vorwerk Case

Circularity.fm vor 8 Monaten

Recycled Plastics for Premium Brands

0:00

27:24

Podcast

Circularity.fm

116 Episoden

Understanding, building and managing circular business models

Wirtschaft

Podcast aneignen

How do you get organisational buy-in for sustainable initiatives?
In this episode, Nhung Kieu, Head of Sustainability at Vorwerk
Group, and Michael Kroh, Fellow Materials Engineering and
Sustainability Officer at Vorwerk Engineering, share how Vorwerk
increased the use of recycled plastics in products such as
Thermomix and Kobold vacuum cleaners. Based on Vorwerk’s
experience, we discuss how organisational support was built across
engineering, procurement, and management. What you’ll hear in this
episode: • What drove Vorwerk to increase recycled content and
position sustainability as part of the business strategy. • Which
barriers had to be addressed, including quality perceptions,
pricing constraints, and internal skepticism. • Which factors help
to create both sustainability impact and economic value.
Listen now to get a practical perspective on how circular
initiatives gain traction inside organisations by aligning
technical feasibility with business and organisational realities.
This episode is part of the “Recycled Plastics form Premium Brands”
series, sponsored by HolyPoly.