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Circular Furniture: How Vitra Circle Scales Refurb via Dealers

Circular Furniture: How Vitra Circle Scales Refurb via Dealers

Circularity.fm vor 6 Monaten

Irresistible Circular Business

0:00

46:39

Podcast

Circularity.fm

111 Episoden

Understanding, building and managing circular business models

Wirtschaft

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How do you scale refurbishment through existing dealer networks? In
this episode, Rolf Keller, Head of Circularity, explains how Vitra
built its circular model around buying back, refurbishing, and
reselling furniture through its dealers, saving 60 to 90% CO2
compared to new products. Co-hosted by Heiko Tullney, Executive
Director at Indeed Innovation, this conversation focuses on: • The
role of modular design and why backward compatibility across
product generations matters • How Vitra structured dealer access to
circular stock, including list pricing, visibility into inventory,
and revenue sharing • The criteria behind Vitra's buyback
decisions, from product age and condition to logistics and location
The episode also covers how replacing seat covers solves stock
mismatches in contract orders and how Vitra embeds circularity
requirements into new product development. This is the first
episode in the series Irresistible Circular Businesses, sponsored
by Indeed Innovation, the global design and innovation firm
pioneering the circular economy. The series showcases business
practices that deliver irresistible commercial and circular
results, with examples from different industries across different
R-strategies.