64 - Jieun and Tiffany (Talk Drama to me) - Cultural differences in the Vertical Space...

It’s Lunar New Year — and we’re celebrating with a very special
XXL episode!

In this multicultural deep dive, we explore the cultural
differences and backgrounds between Eastern and Western verticals
— in the best possible company: Jieun and Tiffany from the
podcast "Talk Drama to Me" @talkdramatome ️

While Jieun has been part of the vertical space for quite some
time, Tiffany is still fairly new to it — so new, in fact, that
many actor names don’t ring a bell for her yet. But that’s
exactly what makes it exciting: she approaches the storylines
completely fresh, unbiased, and with a different
perspective.

We chat about C- and K-Dramas , how they’ve expanded into Western
markets, how entirely new vertical formats have emerged from them
— and why key differences still remain. We also dive into
cultures, traditions, and how they shape vertical storytelling in
ways that don’t always translate across markets.

After Tiffany has to leave us a little early, Jieun and I
continue the conversation, talking about what she personally
loves about C- and K-Dramas, what she sees as the most
significant differences, and where cultural nuances simply don’t
transfer to Western audiences.

And of course:
What storylines would we love to see more of?
Which apps are currently impressing us with their content
And where do we think the vertical industry is headed next?

All this — and so much more — in this vibrant, cross-cultural XXL
episode you definitely don’t want to miss!