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The BlackBerry Revolution: What Went Wrong?

The BlackBerry Revolution: What Went Wrong?

Great Business Stories vor 2 Jahren

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1:07:24

In the episode we look at how 2 very different, diametrically
opposed men came together and built a tiny Canadian wireless
company into a huge success, and in doing so transformed the way
people did business.

And Blackberrys weren’t just transformative, they were
loved.

The company was just hitting its stride when the rug was pulled
from underneath them by Steve Jobs with the launch of the iPhone
in 2007.

But as always, what’s really interesting here are the main
characters involved, how they built up the company, the pitfalls
they encountered but also the nuances- it’s not as
straightforward as you’d think- for example did you know that the
iPhone captured just 1% of the smartphone market in its first
full year, and that the iPhone wasn’t even the best selling phone
at Christmas 2008, it was outsold by a Blackberry. And indeed
Blackberry kept growing and reached its peak 4 years after the
launch of the iPhone- this is a cracking story and I hope you
enjoy it.