Startseite
Podcasts
Great Business Stories Podcast
Marvel: The Empire That Almost Didn’t Happen

Marvel: The Empire That Almost Didn’t Happen

Great Business Stories vor 1 Jahr

0:00

22:58

What if I told you that the greatest cinematic universe of the
21st century almost went out of business because of the views of
an influential psychiatrist. Or that in 1996 it went bankrupt
because of the reckless ambitions of the guy behind Revlon, the
cosmetics brand?And that one of the bondholders during the
bankruptcy proceedings included the legendary and feared
corporate raider Carl Icahn, who ended up getting outsmarted by
the guys who eventually sold Marvel to Disney for $4 billion.

This isn’t just the story of superheroes. It’s the story of
scrappy pulp magazines, of American culture in the 20th century,
it’s the story of the creation of comic book characters that were
turned into a multi-billion dollar licensing business, and it's a
cracking story, enjoy.