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Estée Lauder The Makeover Queen

Estée Lauder The Makeover Queen

Great Business Stories vor 1 Jahr

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30:36

I love this story and I kinda love Estee lauder

In 1953, she told the world she’d found a secret recipe that she
called Youth Dew —gifted by her uncle to a Russian princess. In
truth? It was bath oil from an ex-boyfriend's lab. But the scent
was sultry, the price was right, and women couldn’t get enough.
And Youth dew would go on to pull in $150 million a year.

She claimed her father was a European aristocrat who wore gloves
on Sundays. Actually? He ran a hardware store in Queens.

But she was one of the sharpest business minds of the 20th
century, driven by a belief in herself, but also in a belief that
she was empowering women.

From mixing creams in a shed to building a billion-dollar
dynasty, the story of Estée Lauder is a cracker—enjoy.