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Dietrich Mateschitz: The Yeti Behind Red Bull

Dietrich Mateschitz: The Yeti Behind Red Bull

Great Business Stories vor 11 Monaten

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34:04

I wanted to cover this story because I’m a huge Formula 1 fan—and
if you follow F1, you can’t ignore Red Bull.

And I knew the bones of the story, about how Mateschitz took a
weird Thai tonic for truck drivers and turned it into a multi
billion dollar global empire.

But he did more than just launch a product- he created a whole
new category—and then to promote it, he didn’t just attach red
bull to extreme sports- Red Bull became a part of extreme sports
to such an extent that they created their own extreme sports.

And the most extraordinary thing about it all, and I’m saying
this as someone who drinks Red Bull, is that the product itself
doesn’t really taste nice- how did he do it?

It’s a cracking episode—enjoy.