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Why Disney vs. MidJourney Could Rewrite Hollywood’s IP Playbook

Why Disney vs. MidJourney Could Rewrite Hollywood’s IP Playbook

Technically Creative by KoobrikLabs vor 1 Jahr

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54:36

In this episode of Technically Creative, Orlando Wood sits
down with Rob Rosenberg, partner at Moses Singer and
managing director of MS Strategic Solutions. With a career
spanning advertising, entertainment, and more than two decades at
Showtime, including most recently as EVP and General Counsel,
Rosenberg brings a rare perspective to the frontlines of law,
media, and digital transformation.

From the rise of streaming to today’s battles over copyright, AI,
and deepfakes, Rosenberg has been at the intersection of every
major entertainment shift. He now shares his insights in The
Technotainment Scorecard, a weekly Substack where he unpacks
the industry’s thorniest questions.

In this conversation, Rosenberg explains why “asking for
forgiveness, not permission” won’t work in the age of generative
AI, how Disney’s lawsuit against MidJourney could reset legal
precedent, and what kinds of deals studios should be striking
right now to protect their crown jewels of IP.

He also warns of the risks: from deepfake abuse to AI models
threatening job pipelines, and explores whether a federal
“compulsory licensing” law might be the only way forward.

Orlando and Rob uncover:

Why copyright law must serve both protection and inspiration

How the Disney v. MidJourney case could redefine fair use

Why deepfakes represent the next major legal battlefront

How studios can strike smart AI licensing deals without
repeating the Netflix mistake

What new contract clauses and union provisions mean for
actors and creators

The hidden opportunities in cable spinoffs and the coming
return of bundles